Sam Lundquist is a San Francisco-based creative director and writer dedicated to imagining spaces and telling stories that bring people together. For more than a decade, he has brought his whole-hearted love of brands to themed attractions, live shows, studio tours, exhibits, and activations around the world. Sam served as a Lead Show Writer and Associate Creative Director for the groundbreaking Warner Bros. Studio Tour London: The Making of Harry Potter, where he not only brought the films to life, but also introduced guests to the people and passion behind the filmmaking process. Throughout his career, Sam has had the privilege of collaborating with dozens of beloved brands, including Warner Bros. Studio Tour Hollywood, Universal Studios Hollywood, DreamWorks Animation, Dollywood, McDonald's, and Dubai Parks & Resorts. He holds a B.A. in broadcast journalism and a B.A. in political science from the University of Southern California