Margaret’s journey began in Indonesia and Singapore, where she cultivated her passion for storytelling. With over 16 years of experience, Margaret has become a renowned narrative lead, creative consultant, and writer in themed entertainment and immersive experiences.
Her impressive portfolio includes blockbuster projects such as Star Wars: Galaxy’s Edge, Star Wars: Rise of the Resistance, National Geographic Base Camp, and the NASA Kennedy Space Center Visitor Complex. Margaret's tenure as a Disney Imagineer further solidified her expertise in crafting unforgettable narratives.
In addition to her creative work, Margaret is also an accomplished author. Her books, "Immersive Storytelling for Real and Imagined Worlds" and "Reimagined Worlds: Narrative Placemaking for People, Play, and Purpose," draw from her extensive experience to guide the next generation of storytellers.
Margaret has collaborated with some of the world's most beloved brands, shaping immersive experiences that captivate audiences worldwide. Her work continues to push the boundaries of narrative and design, creating magical, transformative moments for all who engage with her creations.